Prices are prime place to test your assumptions. Jay  Abraham talks about how in the newsletter business that $69 dollars out pulled $89, $109 and $59 by 300%. That’s a major difference. By testing their pricing assumption not only did they get more first time customers but since they also had a killer back end,

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1. Get more clients/customers The easiest way to do this is with referrals. If you’re not getting a lot of referrals, this could be a sign that you’re not giving all that much value. Spending none of your money, time, or focus on getting referral customers or clients seems kinda crazy considering that referrals buy

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Why would you only want only a decent living or worse . . . a shitty living from your business when so much more is possible? Most small businesses never get sold. They either die or close. One of the primary reasons for this is that they don’t have systems, processes, or a list of

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There’s two kinds of leverage you can acquire in business. The first kind is where you go borrow money or finance something and hope that what you spend the money or the credit on can help you pay what you now owe. A lot of people abuse this kind of leverage and get themselves in

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One of the most valuable skills you can ever acquire is the skill of going out and connecting with others. And one of the keys that allows you to do this is showing up with something of value to the person you’re seeking the connection with. Whatever you need, want, or desire, someone out there

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(Watch the video above by widely respected Mr. Jay Abraham, one of my mentors.) Statistics across any sub-section of people you look at from children’s classrooms, car dealership salespeople, professional athletes, etc., prove that most people are either mediocre, or worse. Most people make an unspoken agreement with themselves to work at 1/10 of their

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An accurate thinking strategist can switch between Creative thinking, Convergent thinking (action) and Divergent thinking (visionary) effectively. A tactician is a Convergent thinker. They are vital to the success of a business because they execute and drive projects to completion. But someone who is primarily a Convergent thinker will find it hard to be creative

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The three main groups of people you see on social media today are . . . Placeholders These are people who have registered and set up a profile on social media sites but they don’t interact with anyone on the social media sits so their profile is nothing more than a placeholder. Pontificators These are

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The majority of business owners, when they reach some modicum of success and the money is flowing, look at where they can blow it. They buy the Mercedes, they buy the ultra expensive desk, they buy $1,000 hand bags, houses, etc. Spending this money in this way is very dumb compared with what smart entrepreneurs

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How Relevant is LinkedIN to small and medium-sized business owners?   If you’re in the realm of doing anything business-to-business and you have licensing or sponsorship opportunities available to you, LinkedIn can help with these. This guy works with B2B specifically helping already successful companies find leads through LinkedIn where at the time of this

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