Monthly Archive:: August 2013

Book Review & Notes: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

How to Create Uncontested Market Space and Make the Competition Irrelevant Does your company engage in head-to-head competition in search of sustained, profitable growth? Do you fight for competitive advantage, battle over market share or struggle for differentiation? Is your market overrun by companies selling the same products so you resort to price wars to

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