Book Reviews Archive

Mobilized Marketing – How to Drive Sales, Engagement, and Loyalty Through Mobile Devices by Jeff Hasen

This a book review on Mobilized Marketing – How to Drive Sales, Engagement, and Loyalty Through Mobile Devices by Jeff Hasen Key Concepts • Short message service (SMS), or text messaging, provides recipients with timely, personalized information. The ability to set up a text campaign in minutes gives mobile marketers the agility that their conventional marketing counterparts lack. Because most mobile subscribers have text-capable phones,

Book Notes & Summary of I’ll Make You an Offer You Can’t Refuse by Michael Franzese

MICHAEL FRANZESE was rated as one of the youngest individuals on Fortune magazine’s survey of “The Fifty Biggest Mafia Bosses”. At one time, he was earning millions every week running business operations (legal and otherwise) as a “capo” or vice president of the Colombo family. After being prosecuted in a number of federal racketeering indictments,

Book Review: Your Brain at Work by David Rock (with Additional Notes)

Your Brain at Work – Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long About the author: DAVID ROCK is founder and CEO of Results Coaching Systems, an international coaching organization. He works with Fortune 500 companies to embed integrated coaching systems into their corporate cultures. Dr. Rock is the author of Personal Best, Quiet Leadership

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