Book Reviews Archive
Think about the last three conversations you had at work. Chances are, you won’t be able to remember all of them with perfect clarity. This is because workplace conversations are so commonplace they’re almost invisible. In today’s fast-paced work environment, we often don’t pay close attention to the words we choose, or the impact they
A Brief History of the Twenty-First Century By now, most folks have probably heard about the latest book by celebrated author Thomas Friedman, The World is Flat. It’s on pretty much every bestseller list there is. In The World is Flat, Friedman takes a fresh look at the inter-connectedness of the modern world, and explores
This is a detailed overview & my notes based on one of the most brilliantly written book by Mr. David Aaker & Erich Joachimsthaler. Before we get down to understanding the main idea behind this book. Let me tell you more… About the authors: DAVID AAKER is Vice-Chairman of Prophet Brand Strategy, a strategic professional services
This a book review on Mobilized Marketing – How to Drive Sales, Engagement, and Loyalty Through Mobile Devices by Jeff Hasen Key Concepts • Short message service (SMS), or text messaging, provides recipients with timely, personalized information. The ability to set up a text campaign in minutes gives mobile marketers the agility that their conventional marketing counterparts lack. Because most mobile subscribers have text-capable phones,
MICHAEL FRANZESE was rated as one of the youngest individuals on Fortune magazine’s survey of “The Fifty Biggest Mafia Bosses”. At one time, he was earning millions every week running business operations (legal and otherwise) as a “capo” or vice president of the Colombo family. After being prosecuted in a number of federal racketeering indictments,
About This Book Working smarter, not harder is about achieving more with less effort, making every day count and simply enjoying your life and all the opportunities it offers. Working smarter is also a new attitude to work. When you work smarter, you make better use of your time and energies — consequently, you’re happier
About The Author BEN MEZRICH is a graduate of Harvard University. He has published ten books including Bringing Down the House, Rigged and Ugly Americans. Bringing Down the House was the basis for the movie 21 which was released in spring, 2008. Mr. Mezrich is a columnist for Boston Common and a contributor to Flush
Your Brain at Work – Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long About the author: DAVID ROCK is founder and CEO of Results Coaching Systems, an international coaching organization. He works with Fortune 500 companies to embed integrated coaching systems into their corporate cultures. Dr. Rock is the author of Personal Best, Quiet Leadership
This book is one the most inspiring books I read in a long time by Mick Brown. So, here’s a quick chapter by chapter review: Chapter 1 Childhood Richard Charles Nicholas Branson was born on 18th July 1950. His birth was extremely difficult, as he was more than three weeks overdue and the hospital in which he
My Book Review plus Additional Notes on Advanced Selling Strategies – The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere by Brian Tracy Main Idea about this book: The sales profession is one of the most interesting, most dynamic and most rewarding business fields available. And to successfully build a career
