SEO Tools & Strategy Archive

Copywriting Tips That Can Help You Increase Your CTR in Google AdWords & Other Marketing Campaigns

1. Use the bid words in your headline or copy Since Google bolds the keywords in AdWords headlines and copy, usage of bid terms make your ads stand out. They also tell the reader that your ad is relevant to them. 2. Test using the {KeyWord: Alt Headline Here} function to use the search phrase

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