The days of social media and networks are upon us and many small, medium and large businesses are leveraging the power of Facebook to grow their businesses. If a stronger bottom line is your goal, using the many powerful tools Facebook offers can help you achieve this goal. Connecting with new clients, keeping current clients up-to-date and getting your name out there are just a few of the many benefits you can gain from a Facebook profile and page.
It doesn’t matter if you are an internet marketer, restaurant owner, club owner, salon owner, artist, musician, photographer or you run any other type of business, Facebook can help you grow. With the power of the leading social networking site, you can make the necessary connections to feed your business with new clients and keep current clients coming back for more.
Major Benefits of Using Facebook for Your Business
1. Creating your own Community
Starting a Facebook profile for yourself and your business is the first step to creating your own community. Once you create a page for your business visitors can become fans of it and they will receive the messages you post to it. This allows you to create a community of people that are interested in what you offer and you will be able to keep them updated with new offers.
The power of creating a Facebook business page and growing your fan base can help you gain new profits very fast. Let’s take a photography business, for example. If you are working out of your home and you want to grow your client base, you can create a Facebook page, use it to announce new special rate and to connect with your clients. You can even introduce a preview of a few of the pictures you took for everybody to see. This can create a buzz about your business that can lead to new growth.
2. The Power of Viral Marketing
As you grow your fan base with a Facebook page, you will gain new opportunities for viral marketing. If you’re not familiar with this concept, it’s simply the ability for your message to be shared over a large network of people without much effort on your part. Sticking to the example of the photographer working from home, imagine posting a preview including a few pictures you took for one of your clients and they share it with all their friends on their page.
This is how viral marketing starts because every one of your client’s friends can now see your work and if any of them share it on their wall; all of their friends will also get the chance to see your work. With the power of viral marketing, you can reach corners of the world you never thought possible and you may end up with clients you can’t reach any other way.
3. Potential Search Engine Listing
If you have a website already, you may understand a little bit about SEO (search engine optimization), but did you know it’s possible to get your Facebook page listed in the search results. Since many small to medium businesses target specific local areas, you may find your Facebook page listed in the top ten search results for keywords that describe your business and the local areas you target.
This is a very powerful way for your business to reach new clients. Imagine if someone typed in the type of business you run, along with the local area you target and it brought up your Facebook page. They may choose your business to provide the services they need simply because you are listed high in the search engine results.
Breaking Down the Benefits
Getting a clear picture of how Facebook can literally cause your business to explode with growth requires looking at how these benefits can be achieved. Of course, the first step is to start a Facebook profile with a page for your business. The rest is just marketing that page, finding fans/friends, posting to your wall and connecting with those interested in what you have to offer.
Let’s look at a very small network of just 50 fans/friends. If you post to your wall, each of those 50 people will see your message. If they “like” it or comment on it, everybody in their personal network will see this. Considering most people on Facebook have a personal network of hundreds, potentially thousands of friends, your message could easily reach ten times the amount of people just with one “like” or comment.
Of course, there is more to it than just sharing your message. You must stay active with your page and post only the most relevant information for your business. For example, if you own a restaurant, you can post daily/weekly food and beverage specials to your page. You can even use your Facebook page to create an event for your restaurant and invite all of your fans/friends.
Therefore, creating a community of your own will give you power that you can leverage to fill your business with plenty of new clients. It can also help keep you in the back of the mind of current clients. They may not need your services right now, but in the future when they do, you will be the first business that comes to their mind.
Companies have been using marketing of this nature for decades with billboards, TV commercials, radio spots and print advertising. They want you to see their message repeatedly because they know if you see their message everywhere, you will remember it. The same marketing principle applies to a Facebook profile/page for your business.
Once your page is created and you start gaining fans/friends, you can easily put your message in front of them on a weekly or even daily basis. Imagine the restaurant owner posting a daily special including a specific drink from the bar and a specific dish the chef has put together for the day. If you are a fan of their Facebook page and they post something you have been craving or just love, are you going to head in for lunch or dinner?
If you are ready to leverage the power of Facebook marketing and you want to grow your business profits, but you don’t know where to start, we can help. Give us a call and we can discuss the options your business can use with Facebook.