List of 20 Free SEO Tools & Plugins for Bloggers & Webmasters

A successful website needs a neat-clean looking, fast loading design & make sure is having a regularly updated content. Having SEO optimized website is important. Whether you are a blogger, online marketer, or even someone who wants to get there website on top.

Somehow, due to complexity of keeping up with recent SEO rules & ranking factors. It’s always best to take advantage of so many tools available for helping you succeed.

There are so many tools & services out there which can help increase your website’s SEO. Whether full-featured research tools, keyword suggestion tools, site crawlers, link checkers, etc.

Here’s the list of some essential & free tools you can use to optimize your website. The first 5 tools in my list are completely free to use. My next list of other 15 SEO tools should be helping you completely to take over the web on the next level.

Favourite 5 SEO Tools

1. Majestic SEO

This tool is specifically awesome tool for link intelligence. And finding information based around domain-based metrics. Majestic SEO is one of the leaders in developing advanced and complete SEO Services.

This tool includes Site Explorer, Keyword Checker, Backlink History Tool, Clique Hunter & Comparator. There comparison tool is a paid tool. But, it can only show you results based on your own website. It’ll work with a free account.

2. IIS SEO Toolkit

You can use their Site Analysis module which has crawler engine. Along with that, Query Builder panel to generate custom reports according to your needs.

IIS SEO Toolkit features Site Analysis Tool, Robots Exclusion, Sitemaps and Site Index Modules.

Using its Robots Exclusion feature, you can find out which content is set to “allow” & “disallow” path on the website.

Sitemaps and Site Index feature lets you view, modify, and delete sitemap & site index files on your website.

3. Screaming Frog SEO Spider

This tool can crawl your website completely and help you analyze & audit your website. Screaming Frog SEO Spider check’s your website links, CSS, Scripts, images & apps. Then, reports back with issues such as duplicate content on website, any broken links on site, URL redirect errors or URL issues.

4. Google Keyword Planner

Google recently updated there Keyword Research Tool which is now known as Google Keyword Planner. This tool is a gem in itself because it provides you with so many details about the keywords you are trying to target. You have multiple advanced filtering options. This can help you know monthly traffic, popularity of each keyword in the last 12 months period. You can even find out more about the niche and what your audience wants using this tool.

5. Virante SEO Tools

This tool will give you a lot of options to use for free on their website. There are different on-site optimization tools including Duplicate Content Checker, LDA Content Optimizer. It also offers Keyword Tool to check density of keywords in your content. Offsite tools include Competitive Analysis, Link Atrophy & PageRank Recovery tools. They also offer Clean IP Checkup, and HTTP Header Checkup Tools.

More SEO Tools

If you are an SEO Geek like me then you should have an obsession. Obsession to try & leverage the power of more powerful tools which are available in your aresenal.

Here’s my 15 SEO tools that all bloggers, online marketers, webmasters can use for free. I would be glad to know more about your experience & recommendation for other tools in the comments.


This is a web & software based product which is both online and offline version. This tool features online rank checker, link management & analysis tool, there famous on-site optimization tools known as “Site Auditor” that basically scans your whole blog and verify if you have any broken links or errors which can affect your website SEO. They are based on a freemium model.

SEO Book Tools

Aaron Wall’s Famous SEO Book Tools provides a lot of free SEO Tools that are really useful. You simply need to register a free account & you can have access to Keyword List Generator, Meta Tag Generator, Server Header Checker, Link Suggestion Checker and a lot many such tools all for free. SEOBook also have there own Firefox Extensions known as SEO Toolbar that can help you find out your competitors & search data directly in your Firefox Browser.

SEOgadget Tools

SEOGadget have some unique free SEO tools like Link Categorization Tool for Excel, Content Strategy Generator, Anchor Text Generator, along with their SEOGadget for Excel tool which can help interpret data from other services such as Majestic SEO, etc. in Excel.

SEER’s SEO Toolbox

This tool allows you to integrate a lot of other tools such as Google Analytics, Majestic SEO, Twitter, etc. and create a all-in-one spreadsheet. This tool provides on-site analysis & scraping abilities. You can even collaborate your team who can work on the data gathered using this tool.

SEO Tools For Excel

This tool is an Excel-addon that can add a lot of SEO-centric features. Some of them includes backlinks checker, duplicate content finder, WhoIS Info Scraper, etc. SEO Tools for Excel will allow you to get information such as no. of links, meta keywords on website, etc.

Internet Marketing Ninjas SEO Tools

The Internet Marketing Ninjas have more than a few free SEO, Webmaster and Social Tools on their website. Some of the SEO Tools include a Page Speed Tool, a Robots Text Generator Tool, a Meta Tag Generator Tool and a Search Combination Tool.

SEO Site Tools (Chrome Extension)

This tool aggerates data from several sources giving you information like Google PageRank, Alexa Info Stats, Quancast Ranking & Dmoz domain listings.

Also, you get Meta Tags info, social media shares/reactions, and multiple suggestions to improve site’s On page SEO.

Moz SEO Toolbar

Out of my favorite toolbar out of all which is available for Firefox & Chrome. This shows you real-time SEO Metrics as you are browsing the web. It highlights the no. of links and keywords on the website, along with that shows page elements on websites. It even gives you a clear overlay which helps you compare Google, Bing & Yahoo! Metrics.


This plugin is available across all major browsers such as Google Chrome, Mozilla Firefox & Apple Safari. It provides all the information that any webmaster is finding out about their website’s ranking from major search engine such as Yahoo! Backlinks, Google’s Pagerank and Indexing on Google & Bing, WHOis Details of any domain, density of keywords, etc. It can even generate reports for any website that you want.

Open Site Explorer

This tool is also made by team. It can help you investigate backlinks of your competitors & your own website (Dofollow & Nofollow Both). It also provides metrics domain & page wise known as authority rankings based on different ranking factors. Free version is limited to only 200 backlinks per report & you also get information about backlinks for first 5 backlinks. I recommend you to upgrade to their Pro packages which not only offers this tool but so many other tools developed by Team.


I have discussed about this tool in my earlier blog posts. This tool is really useful when you are doing keyword research for your blog/website. It helps you suggest keyword phrases which are already suggested by Google Autosuggestion options. You can add few major keywords and it will start suggesting keywords based on your input. It can also extract keywords suggested on Google’s Images, Google News and even Google Video search option.

Google SERP Snippet Optimization Tool

If you want to optimize your page’s title & meta description tags which can of course help you maximize conversions in SERP. This tool can show you preview of how your search results are seen in Google’s SERPs. Hence, you can change them accordingly and make sure it doesn’t exceed the optimal length in Google.

Anchor Text Over Optimization Report

This tool helps you find out if your anchor text may result in falling foul of Google’s Algorithm. How you ask? Well, just try inputting your website’s URL. It will generate a huge list of keywords & phrases which shows how under & over optimized your keywords are.


I find this web based app very unique, simple and quick to use which helps you find out how search engine look at your website. You don’t need to dabble into code to find out purely for SEO perspective. They also have Android & iOS version of the same app.

Xenu’s Link Sleuth

This tool again will check if you have any broken links on your website. This tool checks for your email, ftp and gopher links on the website including redirect URLs, SSL websites, etc. It will create detect all these links on your site and create a report based around the results with a sitemap.

I hope you found the above list useful and will gladly bookmark it for future reference. I hope you appreciate making me this list for you. Feel free to share, like and show your support and love.

Leave a Reply

Your email address will not be published. Required fields are marked *

Built with Love :)