So here’s an example breakdown of a successful LinkedIn lead gen message . . . Hi Bob, My name is Abhinav Gulyani. I’m the CEO of ___________ and I would like to introduce you to _____________ on my team to talk about (name of product/service). However, before we talk about this, I want to offer you (something that would bring value to them) as a gift which retails for (real dollar value here). I trust that (gift) can (spell out the benefits that they can expect to show up in their life as the result of having this gift in tantalizing bullets) just as it has for (name other people you’ve used this with who preferably are well known, best if well known by the person you’re pitching) and many others I’m not naming here as to not make this message too long. My company and I have (name the kick ass results you’ve generated for clients with your product or services in total over a specific time frame – “My company and I have sold over $500 million dollars of products and services for our clients in the past year alone”) because we (state the unique benefit that allows for people to kick ass because they have you in their life). The only way we’ve been able to be as successful as we have been is by being very selective as to who we work with. (Next you make the point that you’ve chosen to invest in them specifically to offer your gift to, out of all the people you could). Curiosity is core driver thatmakes this message work. If you’re promising to reveal opportunities they aren’t taking advantage of now, that they didn’t even know we’re possible for them – that have been realized by you for other people just like them already, you’re going to get people taking you up on your offer. The key to success with this approach to getting leads and converting them into sales is the same as with ANY OTHER APPROACH out there – 45% of your success is attributed to WHO you’re in front of . . . another 45% of your success is attributed to the OFFER you’re proposing . . . and 10% of your success can be attributed to your COPY. If you nail the first two – the who you’re in front of and your offer, you can still win big time even with mediocre copy. More Helpful LinkedIN Markeing Guidelines:
- Make Sure Your Perfect Prospect Is Wowed/Intrigued By Your LinkedIn Profile Authenticity, credibility, and mastery are what you’re looking to convey with your profile.
- Have a professional or very good picture of yourself I think this is especially important if you’re handsome or pretty. It’s a very easy way to help make a great first impression
- Quickest way to generate a lead? Go to the “advanced search” tab. Go to the “Job Title” box. Type in “VP + Marketing”. Fill out any other fields that would narrow down your search. Hit search. Find a person on that list you want to start a relationship with. Invite them to connect. Open their profile and look at the groups they’re in and send them an Inmail or . . . go into one of the groups they’re in and find them and send them a direct message.