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1. Use the bid words in your headline or copy Since Google bolds the keywords in AdWords headlines and copy, usage of bid terms make your ads stand out. They also tell the reader that your ad is relevant to them. 2. Test using the {KeyWord: Alt Headline Here} function to use the search phrase
Whether you are a blogger, an information marketer, or may be an expert, an author, consultant, coach or you have your own coaching program. There are so many leverage points that you have in your online business once you start growing your email list which can be utilized to communicate, understand & market your audience