Mobile Marketing Archive

Mobilized Marketing – How to Drive Sales, Engagement, and Loyalty Through Mobile Devices by Jeff Hasen

This a book review on Mobilized Marketing – How to Drive Sales, Engagement, and Loyalty Through Mobile Devices by Jeff Hasen Key Concepts • Short message service (SMS), or text messaging, provides recipients with timely, personalized information. The ability to set up a text campaign in minutes gives mobile marketers the agility that their conventional marketing counterparts lack. Because most mobile subscribers have text-capable phones,

How To Monetize Your Free Androip Apps

A lot of developers contributing to the AppStore are using the Android market for testing their promotion strategies, and while their iOS apps are paid, many of their Android versions can be downloaded for free. Needless to say that free apps are way more popular, since not every user is willing to pay in advance for something they haven’t tried

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